Back In The Digital Arena


While the COVID-19 pandemic has threatened many businesses, there is a silver lining in all of this.

After a two year sabbatical and many chats with former customers and business partners, I decided to come back to help other entrepreneurs who are struggling to survive the COVID-19 disaster – and to through myself back into the digital arena to help.

It’s a moment when entrepreneurs are showing they care and responding to new needs. So naturally as a first action…

…I decided to cut my fees in half!

But getting through the confinement period during the pandemic is one thing, but to make it through post-COVID-19 times will involve looking at things differently as entrepreneurs. Adapting to the new environment, including working from home, takes patience and the continued passion to want to get through to the better times.

I am here to Help!

Just like other entrepreneurs, start-ups and businesses out there, which showed compassion by

Donating Hand Sanitizer And Masks

Some businesses have used the downtime to produce and donate hand sanitizers as well as masks to essential workers, as well as in homeless shelters.

Using sanitizer is a way to reduce the spread of the disease, along with frequent handwashing with soap and water. The masks help to keep the droplet spread under control in crowded spaces.

Wellness Initiatives

Many entrepreneurs are also offering their health-related services for free or in return for a donation. Helping people stay at their best emotionally and physically is more important than ever right now, during this time when many people are stressed and anxious about bills, jobs, kids, and more…

A few of the helpful services available virtually are yoga classes, depression and anxiety therapy, and cardio sessions. Startup owners must also do their best to maintain work-life balance to prevent burnout.

Improving Communication

Healthcare providers are incredible. Now more than ever they need to communicate effectively, particularly given that getting the coronavirus can be fatal. At least one startup has created a healthcare platform to improve communication among professionals. Ensuring the dialogue continues will help them to focus on providing favorable outcomes to their patients.

Measuring Company Risks

Healthcare providers are incredible. Now more than ever they need to communicate effectively, particularly given that getting the coronavirus can be fatal. At least one startup has created a healthcare platform to improve communication among professionals. Ensuring the dialogue continues will help them to focus on providing favorable outcomes to their patients.

Provide Educational Resources

Everyone could use some guidance, and for that reason I provided marketing tips as part of my come-back. I understand that when you have more information then you can help others and contribute to growing the business during this difficult time. To be successful involves learning from others’ experiences and having positive role models.

Finding a Vaccine

Many startups are looking for a coronavirus vaccine, along with other solutions for the pandemic. A vaccine is a tool that can provide immunity from the infectious disease. Significant testing needs to be done in labs and in trials before rolling out a widespread treatment safely.

Some companies are joining up to use each of their strengths to try to find a coronavirus vaccine. As they are looking at solving a huge issue, they need to be part of policy discussions moving forward.

As you are changing as entrepreneurs creating a new business model to respond to the changes, as well as rethinking what your customers need (versus what they used to need), keep looking ahead and maintain a strong mindset.

I’ll be around in the digital arena from now on if you need me.

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